Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: December 14th 2022
Interactive

All Out: #PlayWithLove

Embed Video
Top 6: December 14th 2022
The World Cup is never just about football. It's known for sparking political debates – and the 2022 edition in Qatar has made headlines for harsh critiques of crackdowns on human rights activism, and LGBT+ activism in particular. Just before the whistle, in a move that ignited indignation across the world, FIFA banned the use of the "One Love" armband, which several national teams had adopted in support of the struggle against discrimination and homophobia. But All Out, a global NGO dedicated to advocacy for the rights of the LGBTQIA+ community, has managed to dribble around that ban – in the virtual world. Users created a mod for FIFA 23 that makes it possible for players to wear the banned armband. Now, All Out is publicizing that mod, which can be adopted by any of the 32 teams playing in this year's World Cup, at https://playwithlove.net/en. Now, people can allow virtual players to do what they've been forbidden to do in the real world. The #PlayWithLove project is a collaboration between ALL OUT and Brazilian advertising agency AlmapBBDO, and will also feature streamers and pro players from Brazil and across the globe who will play matches live, highlighting their players' armbands.
Credits Other credits

Agency

President and CEO: Filipe Bartholomeu

COO: Fernanda Tedde

Account: Tatiana Vidonscky, Marcus Faco

Planner: Raphael Henrique Caffarena

Community Manager: Gabriel Diniz

Content Director: Christina Mello

Content Producer: Yara Tieppo Meira

Head of Creative Technology: Lilian Cavallini

Project Manager: Luan Henriques

Developer: UmStudio

Client Approval: Ana Andrade

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news