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Top 6: December 7th 2022
Interactive
Self Promotion: NFTrophyTop 6: December 7th 2022
On the one hand, we’ve all heard a lot (too much) about NFTs*, those digital assets that can be traded on blockchain*. Yet often times, we don’t really have a grip on it, given the maze of actual artistic endeavours, more or less relevant brand initiatives, experiences, scams (because they too are out there), vocabulary (already two asterisks in this first paragraph), technical concepts, etc. It really is tough to find one's way, and the least patient amongst us can easily end up tuning out entirely. Yet on the other hand, there are many areas in which NFTs can prove truly useful. Take, for instance, professional awards: shouldn’t there be a way to enable every person who has worked on an award-winning campaign to lay claim to their contribution? What if NFTs could make it possible for the world of communication to usher in more equality between creatives, planners, project managers, and PR? Enabling each of the people who contributed to a campaign to be receive a certified trophy, and thus be able to share their victory with their relatives and peers? This is precisely what the agency Brainsonic now offers with NFTrophyTM: NFTs tailor- designed for each prize won by the agency, and for each person credited (agency, customer, partner). Guaranteeing a certified and unique award, available on blockchain.
Mathieu Crucq, Managing Director Also best this week |
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