'Devastated!', screamed the headlines as the Italian national soccer team failed once again to qualify for the World Cup. With some of the most passionate football fans in the world,… read more the country was now teamless, with no one to cheer for. Not anymore. Fonzies, Mondelez's number one cheese-flavoured snack in Italy, has come up with a crazy idea to give almost 58 million people in Italy and 100m Italians around the world a new team to get behind.
Agency: Dentsu Creative Italy
The one with the fewest fans in the world: Canada. With Canada’s first World Cup campaign in 36 years kicking off against Belgium on Wednesday 23rd November, Fonzies has issued a global call for Italians to give their hearts, hands and voices to the Reds with a video shared on social media. Cheering on their team usually brings all Italians together: male and female, young and old, North and South. It’s also proven to be one of the most powerful ways for a team to increase its odds of winning. So Fonzies hopes the heat of the Italian fans will now give Canadians a real chance. But being a dedicated fan takes practice, so DENTSU CREATIVE Italy, the agency that came up with the Fonzies for Canada campaign, has produced the perfect training programme. With coaching from some famous influencers, Italians can learn how to become real Canadian supporters, including their chants and correct player name pronunciation. Fans can register and download a supporter card at www.fonziesforcanada.it and get a GIF pack on Giphy to wear their new colours with pride on social.
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