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Top 6: December 7th 2022
Interactive
Tourism New Zealand: If You Seek – Kina – Mobile Experience
Top 6: December 7th 2022
In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism New Zealand didn’t do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves.
This mobile experience was one of 6 unique experiences only given to the curious after engaging with another piece of the campaign. In this interactive experience, the user can learn how to open a Kina (an Aotearoa delicacy) like a local. But of course, only when they come, do they learn what it actually tastes like.
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