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Top 6: December 7th 2022
In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism … read moreNew Zealand didn’t do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves.
This mobile experience was one of 6 unique experiences only given to the curious after engaging with another piece of the campaign.
In this interactive experience, the user can learn how to open a Kina (an Aotearoa delicacy) like a local. But of course, only when they come, do they learn what it actually tastes like.
read less...Agency: RUN
Agency: TBWA Sydney
Agency: The Hatchery
DDB Group Aotearoa:
Creative Experience Lead: Danillo Castilho
Head of Production: Liz Knox
Digital Designer: Elliot Oxborough
Motion Designer: Jake Williams
Editors: Tim Mauger/ Mariano Segedi
Colour: Images and Sound
Online: The Machine Room
Sound & Music: Franklin Road
Photography: Miles Holden
International Media: Mindshare Globa
Domestic Media: Stanley St
Consultancy: Eat Big Fish
Senior Business Director: Brodie Lawry
Business Coordinator: Patrick Stone
Tourism NZ:
Director, Marketing: Brodie Reid
Global Manager Brand & Experience: Jill Chestnut
Brand & Content Manager: Edward Thomas
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