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Top 6: June 8th 2016
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HP: Magic WordsTop 6: June 8th 2016
Think about a country that has more than 13 million illiterate people. How many stories go unwritten and how many memories would be lost? HP core is technology and technology needs to be used to empower people. So, we developed an innovation using Google Speech API that captures stories through speech, transforms it into text and prints it in real time. And with that, we hit the road. We started out looking for stories all across the country, from the Amazon rainforest on the border with the state of Rondonia to villages in the backlands of the Northeast of Brazil, all the way to the big cities Sao Paulo and Rio de Janeiro. And, one by one, the stories were recorded via voice command and were printed in real time. Those pages were turned into the first book written by illiterate people, with 30 fantastic and touching stories and photos, printed with just one HP Ink Advantage Ultra and the cartridges that come with it. All of that became a documentary showing amazing places and people that have one thing in common: stories, memories, and ideas that would all pass into oblivion. But not anymore. With the same technology, we created a booth that could print a unique postcard. Held in Rio de Janeiro's Central Station, illiterate people could send postcards with a message and their picture to their loved ones.Agency: AlmapBBDO, Sao Paulo
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