Interactive ad: Novotel: Best OOO Email Ever

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Top 6: September 4th 2024

Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of ‘bleisure.’ The result is an unprecedented, lighthearted play on people’s “envy” of their vacationing colleagues, in the form of “The Best OOO Email Ever.” During the initiative, those dreaded vacation autoreplies became coupons to get 20% off stays at Novotel hotels – encouraging recipients to take time off too. All the information you need to participate is on the landing page for ‘The Best OOO Email Ever’. The tool comes up with a personalized away message, inviting the recipient to enjoy a moment of balance between business and pleasure at the finest Novotel destinations.

Category Other
URL https://bestoooemail.com/
Client Novotel
Agency AlmapBBDO
Country Brazil
Uploaded 29 August, 2024

Credits

Chief Creative Officer
Luiz Sanches
Executive Creative Director
Fernando Duarte
Chief Creative Officer
Pernil
Executive Creative Director
Henrique Del Lama
Creative Director
Iron Brito
Creative
Ingryd Cruz
Creative
Pedro Ximenes

Other credits

PRESIDENT AND CEO: Filipe Bartholomeu

LIAISONS: Renata Carvalho, Warley Vieira, Fernanda Tognozzi, Rafael Mattos, Gabrielle Fontes, and Luana Moraes

PLANNING: David Gross, Iago Moura, Gabriel Gonçalves, Daniele Novaes, and Camila Sepúlveda

CONTENT (Almap): William Loiola, Deise Esteves, Giovanna Dourado

CONTENT (Accor): Guilherme Correia

MEDIA: André Carvalho, Samara Queiroz, Gabriel Henrique Pereira, Maria Eduarda Yussef

MEDIA PERFOMANCE: Danielle Farhat, Analu Milek, Daniel Meneses, Patrick Demarchi, Bruna Tavares, Gabriel Noçais, Thaynan Tavares, Natalia Lima, Francisco Farias, Vitoria Mendes, Caio Cardoso

DATA: Bruno Miracco, Diego Alves, Wesley Paranhos, Kelly Gardini, Ariel Aguiar

SOCIAL INSIGHTS: Gustavo Arakawa, Victor Ilana

AV PRODUCTION: Diego Villas Bôas, Juliana Henriques, Jin Park

DIGITAL PRODUCTION: Lilian Reis Cavallini and Luan Thafarel Henriques.

CLIENT APPROVAL: André Sena, Roberta Vernaglia, Fernanda Zupo, Marcella Romani, Gustavo Crivelari, Guilherme Correia, Carolina Ligo

AUDIO PRODUCTION: Raw Audio

MUSICAL PRODUCTION: Fernando Forni, Ricardo Pinda, and Rogerinho Pereira

MUSICAL DIRECTION: Hilton Raw

SOUND DESIGN AND MIXING: Enrico Maccio and Philip Braunstein

LIAISON: Carol Peternelli

COORDINATOR: Robério Barbosa

Novotel: Best OOO Email Ever

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Novotel: Best OOO Email Ever

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