Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its … read moread agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of ‘bleisure.’ The result is an unprecedented, lighthearted play on people’s “envy” of their vacationing colleagues, in the form of “The Best OOO Email Ever.” During the initiative, those dreaded vacation autoreplies became coupons to get 20% off stays at Novotel hotels – encouraging recipients to take time off too. All the information you need to participate is on the landing page for ‘The Best OOO Email Ever’. The tool comes up with a personalized away message, inviting the recipient to enjoy a moment of balance between business and pleasure at the finest Novotel destinations.
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LIAISONS: Renata Carvalho, Warley Vieira, Fernanda Tognozzi, Rafael Mattos, Gabrielle Fontes, and Luana Moraes
PLANNING: David Gross, Iago Moura, Gabriel Gonçalves, Daniele Novaes, and Camila Sepúlveda
CONTENT (Almap): William Loiola, Deise Esteves, Giovanna Dourado
CONTENT (Accor): Guilherme Correia
MEDIA: André Carvalho, Samara Queiroz, Gabriel Henrique Pereira, Maria Eduarda Yussef
MEDIA PERFOMANCE: Danielle Farhat, Analu Milek, Daniel Meneses, Patrick Demarchi, Bruna Tavares, Gabriel Noçais, Thaynan Tavares, Natalia Lima, Francisco Farias, Vitoria Mendes, Caio Cardoso
DATA: Bruno Miracco, Diego Alves, Wesley Paranhos, Kelly Gardini, Ariel Aguiar
SOCIAL INSIGHTS: Gustavo Arakawa, Victor Ilana
AV PRODUCTION: Diego Villas Bôas, Juliana Henriques, Jin Park
DIGITAL PRODUCTION: Lilian Reis Cavallini and Luan Thafarel Henriques.
CLIENT APPROVAL: André Sena, Roberta Vernaglia, Fernanda Zupo, Marcella Romani, Gustavo Crivelari, Guilherme Correia, Carolina Ligo
AUDIO PRODUCTION: Raw Audio
MUSICAL PRODUCTION: Fernando Forni, Ricardo Pinda, and Rogerinho Pereira
MUSICAL DIRECTION: Hilton Raw
SOUND DESIGN AND MIXING: Enrico Maccio and Philip Braunstein
