Indigenous Peoples Movement: #SavedFlags

The natives of the Amazon are becoming less visible every day, despite everyone knowing this problem.

Our insight was that Instagram's save button resembles a flag, and the algorithm gives more visibility to saved posts over liked ones.

So, we started a movement called #SavedFlags on Instagram, where the more people save indigenous posts, the more visible their cause becomes.

Native photographers took part, and even an indigenous Emmy-winner gave his support, leading other influencers to join. The movement included a beautiful series of authentic photographs of real natives with the flag tattooed on their bodies with body paint.