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Top 6: September 4th 2024
Interactive
Amnesty International South Africa: #ScanTheScarTop 6: September 4th 2024
In 2022, over 105,000 girls aged 10–19 gave birth. For Amnesty International South Africa, this is a ‘crisis that cannot be ignored’. To this end, they, in partnership with Joe Public have launched their most recent campaign, #ScanTheScar. In collaboration with Woman and Home and Bona magazines, the print campaign was launched. Readers were encouraged to ‘scan the scar’ – an image of a caesarean scar on a young girl's stomach embedded with a Spotify code. Once scanned, the code directed readers to a Spotify playlist featuring real stories of child and teenage pregnancies, collected with the assistance of Children of Success and Women & Men Against Child Abuse. Well-known female poets and artists – Lebo Mashile, Koleka Putuma and Thembe Mvula – narrated these stories and conveyed the experiences of three young girls.
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