 |
Top 6: September 4th 2024
Interactive
Cathay: Every move countsTop 6: September 4th 2024
Cathay is paying tribute to Hong Kong’s Paralympians by making trailblazing historic moments visible again in a campaign called ‘Every Move Counts’.
The achievements of Hong Kong’s Paralympians have long been neglected, and therefore barely recorded – in fact, broadcast networks in Hong Kong first aired the Paralympics only a few years ago in 2021. When Cathay realised that many of Hong Kong’s most legendary Paralympic moments were barely witnessed, and long forgotten, it set out to tell their stories with a campaign called ‘Every Move Counts’. Many Hong Kong people think the first ever gold medal won was in 1996 for sailing. But actually Paralympians have been winning medals as early as 1984. But since all those moments were never properly recorded, we had to AI regenerate all the moments once again for people to watch. ‘Every Move Counts’ puts three pioneering Paralympians in the spotlight: Cho Ping, Benny Cheung and Ko Chi Kin.We’ve been oblivious to the monumental feats of our highest-achieving athletes for too long, but now Hong Kong’s Paralympians are finally getting the cheers they deserve. It was a huge honour to interview past Paralympians and learn their stories. We may have missed out on cheering for past Paralympians, but it’s not too late to cheer on this year’s 23 athletes.
Head of Technology: Laurent Thevenet RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
