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Top 6: September 4th 2024
Interactive

Finish: Tradition to Finish

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Top 6: September 4th 2024
Problem
Daughters-in-law in Kazakhstan have to wash dishes by hand, as a tradition supported by their mothers-in-law, even despite the availability of modern dishwashers.

Idea
Finish made the first-ever product placement at a real wedding, turning an ordinary dishwasher into a symbol of change and making one mother-in-law an inspiring example for others.
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