Astronaut John Olivas has been out in space twice. His homecoming journeys and the rush of emotions at the thought of going back to his family, friends, and the simple pleasures in … read morelife have provided the inspiration for the commercial Johnnie Walker is to debut in celebration of its 200th anniversary. The international campaign was created by AlmapBBDO for Johnnie Walker. The movie follows a couple of astronauts as they travel back home in the midst of thousands of other space capsules. It carries a message of optimism and evokes a future filled with hope. Olivas’ view is in fact an allusion to what we are bound to feel when all this is over – after all, to many of us 2020 has been a year of isolation. The concept “The next 200 years are just beginning. Keep walking” strengthens our hopes for a future of possibilities. The story tells the entire journey back home in a grand-scale production. From images of the Milky Way, to the tension in the astronauts’ faces, to the countdown, the movie covers a full outer space experience until the space capsule’s safe landing into a new beginning on Earth. The outer space scenes were partially recorded in the studio using a LED screen to simulate being among the stars – the same technology as used in such feature films as Gravity – and later combined with computer-generated images. The outdoor scenes were shot in the coastline in the state of Sao Paulo, Brazil.
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