TV ad: WhatsApp: A Family Diary

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Top 6: January 13th 2021

WhatsApp just launched a new campaign, called 'A Family Diary', which takes us on a year-long journey of one family and their key moments during 2020, and how they were able to stay connected and support each other almost as if they were face to face. The campaign be running on Instagram and Facebook in the UK, US and Brazil sees a family living through familiar experiences during Covid. The film starts with a family message on WhatsApp saying "Phew aren't we all happy that this year is finally coming to an end?!". It then goes back to the start of the year, and through WhatsApp messages, videos, calls, voice notes and pictures - taking us through the journey of the family’s year, including delivering groceries to an elderly relative, a trip being cancelled, pregnancy news being shared, a bedtime story being told, and finally a baby being born. The film ends with the line ‘What kept you close is what got you through.’