Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled '… read moreForte São Elas’ (‘Strong are the Women’), the initiative celebrates women's resilience and strength - which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities. And to challenge these backward stereotypes, Johnnie Walker released the video 'Strong are the Women', starring actress Alice Braga, which references one of the most iconic productions in the brand's history worldwide - 'The Man Who Walked Around The World', and also many sexist statements women face every day. Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, the video shows Alice walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and always stay true to their journeys.
read less...
