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UN Global Compact: Sink This Island
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One of the most pressing issues facing the world today is global warming, the consequences of which can be felt in many places across the planet. Among them is Brazil, which contains a significant portion of the Amazonian rainforest. And it was precisely to draw attention to the risks and causes of climate change that the Jurumim reservoir, one of the largest water reserves in the state of Sao Paulo (the country's most populous and wealthiest state), found itself with an unexpected visitor: an activist on a desert island. But in an inversion of the cliche, Guto Zorello, a resident of an agroecology community, doesn't want help getting off the island. As a matter of fact, he wants to take the island off the map.
Agency: AlmapBBDO, Sao Paulo Because it only appeared when the reservoir’s water levels sank. The #AfundeEstaIlha project, created by AlmapBBDO, is designed to encourage critical reflection on the topic. Alongside the video, produced by Compañia, it includes digital initiatives designed to make the island of Jurumirim a symbol of the water crisis. Over the following days, you’ll be able to follow the daily routine of our “castaway activist” on social media, at @gutozorello. There, he’ll post information about climate change, the water crisis, and other consequences of this severe, ongoing humanitarian crisis.
Liaisons: Cairo Ribas, Danielle Teixeira, Andressa Duo and Camila Massari Related |
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