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One of the most pressing issues facing the world today is global warming, the consequences of which can be felt in many places across the planet. Among them is Brazil, which contains … read morea significant portion of the Amazonian rainforest. And it was precisely to draw attention to the risks and causes of climate change that the Jurumim reservoir, one of the largest water reserves in the state of Sao Paulo (the country's most populous and wealthiest state), found itself with an unexpected visitor: an activist on a desert island. But in an inversion of the cliche, Guto Zorello, a resident of an agroecology community, doesn't want help getting off the island. As a matter of fact, he wants to take the island off the map.
Agency: AlmapBBDO, Sao Paulo
Because it only appeared when the reservoir’s water levels sank. The #AfundeEstaIlha project, created by AlmapBBDO, is designed to encourage critical reflection on the topic. Alongside the video, produced by Compañia, it includes digital initiatives designed to make the island of Jurumirim a symbol of the water crisis. Over the following days, you’ll be able to follow the daily routine of our “castaway activist” on social media, at @gutozorello. There, he’ll post information about climate change, the water crisis, and other consequences of this severe, ongoing humanitarian crisis.
read less...Liaisons: Cairo Ribas, Danielle Teixeira, Andressa Duo and Camila Massari
Content Director: Chris Mello
Digital Strategy and Content: Janaina Tieppo and Pedro Fonseca
Media: Lívia Soares, Patrícia Gogliara
Audiovisual Production: Vera Jacinto, Diego Villas Bôas and Bruna Rocha
Image Production: Compañia
Drone: Julien Perrenes
Assistant Director: Vitor Moreno
Wardrobe: Gi Marcondes
Casting: Lourenço Almeida
Production Director: Giba Rodrigues
Executive Producer: Maria João Calheiros
Liaison: Marquinhos Monteiro
Production Coordinator: Daniel Cruz
Post/ VFX: Compañia Team
Editor: Serginho Diniz
Color Grading: Eduardo Coelho - Dudu
Post-Production: Compañia Team
Motion Graphics: Akira Takiishi - Kikira
Sound Production: Cabaret
Musical Production: Cayto Trivellato
Composer: Guilherme Azem
Mix: Gab Scatolin
Post-Production: Letícia Medeiros, Bruno Pereira and Mauro Kuschnir
Liaison: Ingrid Lopes, Junior Freitas and Bárbara Russiano
Coordination: Verusca Garcia, Chandra Lima, Débora Mello and Carol Oliveira
Client Approval: Otávio Toledo, Helen Pedroso, Carlo Pereira, Maite Leite, Paloma Pinheiro, Elisa Badziack and Camila Valverde
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