The PEDIGREE brand, proudly part of the Mars Incorporated family of brands, believes that love at first sight still exists, and you can find it right at your local shelter during the … read morePEDIGREE Adoption Drive from June 7 - June 9. At a time when authentic connections feel fleeting, the brand is out to prove that lasting love can come in many forms besides romance - from fulfilling friendships to the unconditional love of pets. To celebrate the magical moment when people find the perfect shelter dog match, the PEDIGREE brand is taking to the streets of New York City and partnering with the creative crew behind MeetCutesNYC, Aaron Feinberg, Jeremy Bernstein and Victor Lee, to capture and share uplifting meet-cute love stories of people and their dogs who have found love at first sight.
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