Outdoor ad: Pedigree Adoption Drive: Donation Glasses

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The PEDIGREE Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn’t dropped, unfortunately public interest had.Colenso BBDO and Finch New Zealand needed to find a new way to connect. By adapting the way 3D glasses work we were able to simultaneously project two entirely different films on the same screen.
The groundbreaking project was created in partnership between FINCH and Colenso BBDO.
Utilising the technology, Nic Finlayson shot two beautiful parallel stories – one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.
Before the movie cinema goers were faced with a choice: Donate and receive a yellow pair of glasses, or pay nothing and receive a red pair.That choice decided the fate of the dog on screen.The cinema experience created a powerful live demonstration of the power of a donation.