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Smirnoff: Melt


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The spot, created by JWT, New York promoting Smirnoff's People’s Choice event occurring this month in Las Vegas, shows workers melting trophies awarded to Smirnoff by vodka “experts,” and recasting them into the words for “The People’s Challenge.”
Credits Other credits

Bully Pictures, Los Angeles: Jason Forest, executive producer; Mads Norfeldt Marstrand, producer

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