Smirnoff: Current TVC

The first episode of the new television series Smirnoff Night Project, created by Special Group, airs tonight in New Zealand at 10.30pm on FOUR, and it's already a hit with television reviewers.

Kate Meads of the Sunday Star Times has it as one of her TV picks for the week -

"Last November Smirnoff began a quest to find the most original idea for an event. Over the next four weeks the winning events will screen on this lively show, hosted by Elemeno P front-man Dave Gibson. This week reveals the lead-up and execution of the event 'The Greatest Shark Movie Ever, at Sea.' The brains behind the idea, Tom Darlow and Beth O'Brien, had the dream to show Jaws on a big screen at night while people were watching from floatation devices out at sea. The coming weeks will see the other creative events air: Zombie Apocalypse, Paint the Town White and Gig in the Middle of Nowhere." Kate Mead.

The first episode has plenty of familiar faces - Beth O'Brien and Tom Darlow, are a young creative team from TBWA Whybin - and also starring right throughout the series are Sarah Wilson and Jessica McColl from DDB Group's Mango.

The television series was created by Special Group after being appointed to the Diageo business last year. The series is filmed by Special Problems.