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Web Film
Autism Speaks: DNA
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Autism Speaks has embarked on the greatest research endeavor in autism history: To sequence the DNA of 10,000 individuals affected by autism, and with Google, upload them to the Cloud where scientists from around the world can access the data and find the missing answers to autism. To raise awareness and funds for the research, Autism Speaks, in partnership with BBDO, created a branded campaign where the artwork featured the very thing that holds the answers to autism: DNA. BBDO NY was responsible for branding the program, staging an exclusive art exhibit featuring the DNA art, and creating materials for purchase such as one-of-a-kind posters, coffee-table books and various other elements to support the cause.
Biochemist/Photographer: Linden Gledhill Related |
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