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AT&T: Anthem
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This week, AT&T takes the wraps off new advertising via BBDO, Hearts & Science, Organic, which brings to life how AT&T's superior set of products and services enables greater value and better customer experiences. The platform is called "More For Your Thing." Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favorite content…AT&T is giving its customers more. Insights reveal that people don't just want more stuff, they want more of what matters. So AT&T's new national consumer campaign focuses on the individuality of its customers’ passions. The campaign launches with a :60 anthem spot which demonstrates the many different ways people express their thing.
Junior Copywriter, Organic: Dani Silveri Related |
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