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This week, AT&T takes the wraps off new advertising via BBDO, Hearts & Science, Organic, which brings to life how AT&T's superior set of products and services enables … read moregreater value and better customer experiences. The platform is called "More For Your Thing." Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favorite content…AT&T is giving its customers more. Insights reveal that people don't just want more stuff, they want more of what matters. So AT&T's new national consumer campaign focuses on the individuality of its customers’ passions. The campaign launches with a :60 anthem spot which demonstrates the many different ways people express their thing.
read less...Junior Copywriter, Organic: Dani Silveri
Chief Strategy Officer BBDO: Crystal Rix
Head of Integrated Planning, BBDO: Angela Jones
Head of Brand Strategy, BBDO: Colin Drummond
Integrated Strategy, BBDO: Kayla Green
Managing Director, BBDO: Doug Walker
Senior Director, BBDO: Stacia Parseghian
Senior Director, BBDO: David McKenzie
Account Director, BBDO: Andrea Bass
Assistant Account Executive, BBDO: Leah Pozin
Client Services, Organic: Jennifer Kohler
Account Director, Organic: Heather Livengood
Line Producer, Leonard Walsh
Post/Graphics: Brand New School
Producer: Rebecca Park
Conform Artist: Justin Blaustein
Conform Artist: Cathy Shaw
Music, Sound Design & Audio Finishing: Barking Owl
Producer: Ashley Benton
Composer: Morgan Johnson
Engineer: Patrick Navarre, Mike Franklin
Editorial: Rock Paper Scissors
Executive Producer: Rana Martin
Producer: Denice Hutton
Editor: Damion Clayton
Assistant Editor: Mike Spagnoli
Telecine: Company 3
Producer: Natasha Uppal
Talecine Artist: Dave Hussey
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