 |
Embed Video
This week, AT&T takes the wraps off new advertising which brings to life how AT&T’s superior set of products and services enables greater value and better customer … read moreexperiences. The platform is called “More For Your Thing.” Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favorite content…AT&T is giving its customers more. Insights reveal that people don’t just want more stuff, they want more of what matters. They give time to brands and services which short-cut efforts, open their eyes to new possibilities, make them feel special, and make every moment more meaningful. So AT&T’s new national consumer campaign focuses on the individuality of its customers’ passions. The campaign launches with a :60 anthem spot which demonstrates the many different ways people express their thing. It will then be supported by a wide range of product specific ads that focus on all the ways AT&T delivers what matters to your thing – from unlimited plans for binge watching, to high speed internet service to help you connect and share with friends, to smart WiFi with no dead zones…and more.
read less...Junior Copywriter, Organic: Dani Silveri
Chief Strategy Officer BBDO: Crystal Rix
Head of Integrated Planning, BBDO: Angela Jones
Head of Brand Strategy, BBDO: Colin Drummond
Integrated Strategy, BBDO: Kayla Green
Managing Director, BBDO: Doug Walker
Senior Director, BBDO: Stacia Parseghian
Senior Director, BBDO: David McKenzie
Account Director, BBDO: Andrea Bass
Assistant Account Executive, BBDO: Leah Pozin
Client Services, Organic: Jennifer Kohler
Account Director, Organic: Heather Livengood
Line Producer, Leonard Walsh
Post/Graphics: Brand New School
Producer: Rebecca Park
Conform Artist: Justin Blaustein
Conform Artist: Cathy Shaw
Music, Sound Design & Audio Finishing: Barking Owl
Producer: Ashley Benton
Composer: Morgan Johnson
Engineer: Patrick Navarre, Mike Franklin
Editorial: Rock Paper Scissors
Executive Producer: Rana Martin
Producer: Denice Hutton
Editor: Damion Clayton
Assistant Editor: Mike Spagnoli
Telecine: Company 3
Producer: Natasha Uppal
Talecine Artist: Dave Hussey
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
