Campari: Campari #ForCinema

In 2020 the lockdowns and restrictions due to the Covid-19 emergency forced cinemas to stay closed, causing an unpredictable crisis of this industry.
The bond between Campari and the cinema is a timeless story. That's why Campari Italy decided to support cinemas with the project #ForCinema and a simple offer: if you buy a cinema ticket, Campari will gift you another one, valid for the whole 2021.To communicate this project, we created a video in which we evoke all those experiences and emotions that you can only live at the cinema and nowhere else in the world.