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Web Film
Campari: Ode to Cinema (Wes Anderson)
The campaign celebrates Negroni Week and Campari’s strong ties to cinema. Inspired by Wes Anderson’s The Grand Budapest Hotel and Moonrise Kingdom, the film follows world-renowned bartender Joe Schofield as a deadpan businessman in a quirky hotel room. He opens his trunk, revealing the secret ingredients for his signature Negroni, and carefully crafts the drink - paying homage to the art of mixology and the whimsical worlds of the silver screen.
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