The campaign celebrates Negroni Week and Campari’s strong ties to cinema. Inspired by Wes Anderson’s The Grand Budapest Hotel and Moonrise Kingdom, the film follows world-renowned … read morebartender Joe Schofield as a deadpan businessman in a quirky hotel room. He opens his trunk, revealing the secret ingredients for his signature Negroni, and carefully crafts the drink - paying homage to the art of mixology and the whimsical worlds of the silver screen.
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