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Degree Deodorant: Tears of Joy
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We already know that movement can help unlock transformative physical, emotional and social benefits that helps improve your overall wellbeing – but the pandemic has led to a decrease in movement across the world. As a brand committed to inspiring confidence in everyone to move more, Degree believes nothing should hold you back from breaking a sweat and enjoying the transformative benefits of movement. Right in time for the new year, Degree's new campaign with Kevin Durant shares some much-needed inspiration to keep moving and start sweating. 'Tears of Joy' is a celebration of sweat your body’s way of cheering you on and helping you push through barriers to keep going. Over the last year, Kevin went through his own injury / recovery process under the public eye. With this in mind, 'Tears of Joy' follows the journey Kevin and so many everyday people also experience as they push through personal and societal barriers to keep moving and achieve their goals – because they know nothing worth achieving is gained by standing still. Together, Degree and Kevin Durant want to inspire everyone to shed tears of joy and #KeepMoving with confidence this year because Degree has your back.
Chief Creative Officer, BBDO Worldwide and Chairman of BBDO North America: David Lubars Related |
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