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Degree Deodorant: Not Done Yet
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Degree deodorant, also known as Sure in the UK and Rexona in the rest of the world, are makers of the world’s #1 antiperspirant. This year, to support the launch of the biggest upgrade to their antiperspirant technology in 30 years with Degree Advanced, they are launching Not Done Yet, a new global brand platform created by AMV BBDO. The campaign breaks now in the US and in the UK and by the end of the year will be live in North and South America, Europe, and South-East Asia. Everyone faces barriers to movement, whether it’s self-doubt, judgment, exhaustion, or anything in between. We hear a voice in our head that says, “I can’t do it”. Degree knows that in that moment, worrying about sweat and odor can make or break your confidence to keep moving. That’s why Degree’s antiperspirant products are designed to provide trusted, nonstop sweat and odor protection, no matter who you are or how you move. When the world says you’re done, Degree says you’re Not Done Yet. Degree is committed to inspiring the confidence in everyone to move beyond limits. From depictions in advertising and portrayals across social media, to the people we encounter in our everyday lives, society offers a narrow view of what an everyday mover should be. Being told we are too old, not athletic enough, don’t have the right body shape or are the wrong gender, ability, or race fuels self-doubt, impacting our confidence to move.
Brand team: Kathryn Swallow, Lucy Howdle, Natalie Lintern and Livia Fregolente Related |
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