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General Motors' new 'Everybody In' campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of EV buyers by highlighting the range, performance and flexibility of its revolutionary Ultium platform and make electric vehicles accessible to all through their launch of 30 new EVs globally by the end of 2025. 'Everybody In' is a statement of GM’s intention to create an safer, more inclusive and all-electric future for all. The advertising campaign, 'Everybody In', is part of a broader effort that will launch during CES to reposition GM as a modern company leading the transition to an all-electric future. The new GM logo was designed by a team of GM designers. Through an all-digital CES experience, ‘Exhibit Zero’, General Motors, McCann Worldgroup and Weber Shandwick will celebrate this moment as an inflection point; tapping into cultural and social influencers with GM SME’s to illustrate with detail how GM can and will create a vehicles and experiences to put everyone in an EV and give every type of driver an EV to desire.
Credits
Other credits
Chief Executive Officer / Global Business Lead: Grant Theron
EVP of Production: Jeff Beverly
SVP Director, Production Operations: Laurie Pyykkonen
VP: Rob Legato
SVP, Group Account Director: Michael Panley
VP Account Director: Jason Dale
Account Supervisor: Amanda Macielak
Senior Counsel: Jeffery Farmer
Global Chief Financial Officer: Tony O’Gorman
Associate Director, Business Management: Julie Peterhans
Business Manager: Deb Silva
Associate Director, Business Affairs: Stacy Swann
CSO: Anne Feighan
Production
Managing Director: Rebecca Skinner
Managing Director / Head of Sales: Michelle Ross
Head of Production: Matt Sanders
Production Supervisor: Tiffany Che Staff
Editorial: Cosmo Street Editorial
Editors: Chancler Haynes + Lawrence Young
Assistant Editor: Rich Gonzales
Producer: Kacie Gomez
Head of Production: Marie Mangahas
EP: Yvette Cobarrubias
Colour: Company 3 Los Angeles
Senior Colourist: Matt Osborne
Producer: Blake Rice
VP Short Form: Ashley McKim
Creative Director/Lead Flame Artist: Chris Noellert
Flame Artist: Mike Vaglienty
VFX Supervisors: Mike Wynd and Thomas Connors
CG Artist: Casey Benn
Matte Painter: Rocco Gioffre
Head of Production: Esther Minitser
Music: JSM Music
CCO/CEO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Producer: Norm Felker, Andrew Manning and Sharon Cha
Music Arrangement: Becca Riter/Joel Simon
Sound Design: Nathan Kil
CES Exhibit Zero
Chief Executive Officer / Global Business Lead: Grant Theron
Deputy Global Chief Creative Officer: Matt Canzano
Executive Creative Director: James Robinson and Iain Lanovich
EVP of Production: Jeff Beverly
SVP Director, Production Operations: Laurie Pyykkonen
Creative Director: Nick Allen
Design Director, XD: Nicole Miller
Global Design Director: James Adame
President: Matt Lewis
SVP, Director Global Creative Operations: Samantha Ankeny
SVP, Group Account Director: Dawn Deak
VP, Director of Business Leadership: Jacob Matsumiya
Director, Business Leadership: Elizabeth Bewalder
Senior Integrated Producer: Pooja Dapthary
EVP, Account: Katie Adams and Steve Janisse
Assistant General Counsel: Anca Cornis-Pop
Global Chief Financial Officer: Tony O’Gorman
Associate Director, Business Management: Julie Peterhans
Business Manager: Deb Silva
Associate Director, Business Affairs: Stacy Swann
Producer: Chris Firestone
SVP, Senior Director of Integrated Production: Melissa Hamilton
Senior Content Producer: Nicole Gabrielle
Director, Studio Services: Stephen Palmer
Director, Digital Production/Technology: Noah Schusterbauer
Sr Web Developer: Bill Shippy
Director Technology: Steven Tauber
VP Program Management: Lindsay Fleming
Associate Director, Service Management: Diane Carroll
Global Head of Strategy & Research: Diana Ceausu
SVP, Platform Strategy: Danny Olson
EVP, Technology Strategist: Lee Anderson-Brooke
PRODUCTION PARTNERS
Partners: Arsenal, We The People, Framestore, Craft Detroit
