ALDI: Hunger Monster

The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to get worse. In order to raise further awareness of the issue and to encourage people to help tackle it, we have created an emotive ‘Hunger Monster’ animation that, for the first time personifies the concept of hunger to bring to life its devasting effects. The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge. Working with giving platform Neighbourly Aldi are pledging to donate 10 million meals to families in need in 2021.