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Vital Farms: Enthusiasm
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Austin, Texas-based Vital Farms has launched a new brand campaign that humorously calls out what defines and sets apart its product: humanely treated hens and cows that freely roam outdoors on pasture year-round. The campaign, 'Where Honest Food is Raised' - also the brand’s new tagline - was developed in partnership with Vital Farms’ agency of record, Preacher. 'Where Honest Food is Raised' is the first major campaign push from Vital Farms since the company launched its egg traceability program in January 2020. It’s also the first campaign from Vital Farms and Preacher that promotes a range of the company’s products: eggs, butter and Egg Bites. Previous work, like the lauded 'Bullsh*t Free' campaign, among others, highlighted just Vital Farms’ pasture-raised eggs. The spots feature a real Vital Farms employee and continue in the tradition of highlighting ethical food production practices while debunking the misleading animal welfare claims of certain competitors, such as 'cage-free' food production. There are four :30 spots with cut-downs, which are initially launching across paid digital and social channels with distribution on streaming TV set to begin in April.
Chief Executive Officer: Krystle Loyland Related |
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