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Top 6: August 9th 2023
Outdoor

Vital Farms: Roam Free, Little Bird, 1

Top 6: August 9th 2023
In light of a new bird-free free logo from a top social media platform…Vital Farms, Dentsu X and creative independent agency GUT Miami are responding to the little blue bird being free to continue to bring awareness to raising the standards of farm animal care, and to ultimately show how Vital Farms’ hens have access to roam outside. Based on this past week's news, Vital Farms is taking over San Francisco with a series of OOH placements with one message, “Roam Free, Little Bird. Live The Way Our Hens Do.” These placements include a truck with a digital display that will drive around the city, along with projections, urban bus shelters and EV charging stations. Vital Farms, known for their pasture-raised eggs, have always put their hens first by providing them with open pastures to roam. “Roam Free, Little Bird” further reinforces the pasture-raised lifestyle not only for hens, but for all birds. Even ones that serve as a logo.
Credits Other credits

Client

Chief Marketing Officer Kathryn McKeon

Brand Director Heather Mace

Brand Manager Kevin Panitch

Brand Manager Drew Nichols

Communications Director Reid Schwartz

PR Director Jessica Humphrey

Strategist Madi Nguyen

Agency

Chair Anselmo Ramos

Chair Gaston Bigio

Chief Executive Officer Andrea Diquez

Chief Growth Officer Carmen Rodriguez

Chief Strategy Officer Fernando Ribeiro

Content Producer Pedro Porto

Data Strategist Christian Pierre

Account Manager Joselyn Bickford

Head of Production Renata Neumann

Head of Art Guido Fusetti

Designer Rebecca Miranda

Content Producer Rocky Nguyen

Operations Junia Parodi

Project Manager Kristy Garcia

Account Director Katheryn Batista

Strategy Director Pablo Rosas

Strategist Anastasia Lara

Communications Director Alexandra Velasco

Coordinator Talyr Hill

Data Analyst Martin Tarab

Media dentsu X

Planning Director Anne Ramsell

Planning Director Megan Bah

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