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Top 6: August 9th 2023
Every summer, social feeds are filled with photos of legs set in front of idyllic bodies of water and picturesque views. With more than 9.1 billion views on TikTok alone, 'Hot Dogs … read moreor Legs' makes viewers question: are they hot dogs, or are they legs? This summer, Oscar Mayer is owning the conversation by forever associating these idyllic photos with Oscar Mayer hot dogs with the launch of '#HotDogsForLegs.' The 'Hot Dog Legs' campaign from Johannes Leonardo debuts with bold visuals of real hot dogs on social media and out of home in Huntington Beach, Los Angeles, throughout Chicago and the Chicago lakefront, along with mobile boat billboards that transverse the Miami and Fort Lauderdale coasts. Later this month, Oscar Mayer will be scouring social feeds to roll out additional creative featuring real imagery of fans 'hot dog legs.' After all, all hot dog legs are Oscar Mayer legs this summer.
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Vice President Jessica Vultaggio
Communications Director Nina Patel
Agency
Founder Jan Jacobs
Founder Leo Premutico
Designer Sarah Fitz
Chief Strategy Officer Steve Zaroff
Strategy Director Sameer Naseem
Strategy Director Annie Yuan
Strategist Annie Yuan
Chief Executive Officer Emily Wilcox
Account Manager Connor Keeshan
Account Director Jack Beck
Account Lead Jonathan Skewes
Account Manager Shenea Walker
Head of Production Tasha Cronin
Director of Business Affairs Alesa Blanchard-Nelson
Business Affairs Manager Krishna Shah
PR Nana-Saa Kessie
Agency / Creative
The Kitchen
Associate Creative Director Blase Mnich
Account Director Chelsea Kidd-Edie
Strategist Hayley Gregory
Social Manager Marcus Smith
Production
Director Chris Harder
Director Olamide Aruwajoye
Chief Executive Officer Michael Epstein
Media Zeno Group
Vice President Jamie Dammrich
Account Supervisor Bri Shanley
Account Supervisor Bethany Stokoski
Account Supervisor Veronica Smith
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