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KITS Eyewear: Open Your Eyes
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KITS Eyecare Ltd., a digital eyecare platform based in Vancouver, British Columbia has launched a North American advertising campaign that will consist of TV, print, digital, audio, and social content. The integrated campaign “Open Your Eyes” launched nationally following a successful initial public offering and is meant to enlighten consumers so they expect more when it comes to buying contact lenses and glasses online. “Open Your Eyes” introduces a humorous KITS Guru whose unique approach to mindfulness provides new perspectives; enlightening consumers so they can see that shopping for contact lenses and glasses should be simple – just go to KITS.com. KITS maintains one of the highest inventories in optical products with over 400 styles in glasses and over 70,000 frames in stock as well as KITS’ own brand and other designer styles including Tom Ford, Ray Ban, Oakley, Gucci and more. The campaign was created by OstrichCo. Based in Toronto and NYC, the agency was awarded creative and media AOR duties in September 2020 without a review. OstrichCo is led by Ostrich Founder, Patrick Scissons – formerly Global CCO of KBS (now Forsman Bodenfors). Untitled Films produced the campaign, led by director Mark Gilbert and executive producer Tom Evelyn. The 2021 campaign roll-out includes Canada, US, and UK markets.
Agency/Media: OstrichCo Related |
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