Color Of Change, the nation’s largest online racial justice organisation, launched 'The Pedestal Project' – an augmented reality (AR) experience on Instagram that lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress. Color Of Change has advocated for the removal of contentious statues for many years. Now, 'The Pedestal Project' uses technology to see a world where statues finally portray worthy idols for future generations. The campaign launches with three incredible racial justice leaders to honour and virtually place on the empty pedestals where the likes of Robert E Lee and Stonewall Jackson once stood. The campaign encourages people to snap a picture or a video of their experience and share to social page by tagging @ColorOfChange. 'The Pedestal Project' Instagram Lens is activated via a mobile device on the Color of Change Instagram page, at home, anytime. Color Of Change encourages people to go outside, safely, within their own communities to find empty pedestals where confederate symbols once stood. The AR experience is easy and immersive. Upon accessing the lens, users will be able to select from a gallery of statues, place it atop an empty pedestal and in the activists’ own voice, hear why change is worth fighting for.
