Beck's: Beck's Frequency

Beck's Frequency is a website that uses music to change the flavor of any beer, making it taste more bitter.Beck’s is a beer well known for its bitter taste. And beer drinkers who love bitter beers, can’t settle for anything less in the flavour department.But what happened when they wanted to drink a bitter beer, but there wasn’t any Beck’s around? They were left hanging out to dry, literally.
Lucky for us, studies from Harvard and Oxford University show that it’s possible to alter the perception of taste through sound, sharpening our taste buds in different directions.

With that in mind, we’ve created Beck’s Frequency, a sound frequency that can make the taste of any beer taste more bitter. Through a low frequency of 73hz, we could actually hack other beer brands taste and make them taste more bitter.

A website was created to house this interactive experience, alongside 9 tracks of 10 prominent electronic music artists in Brazil, like Vintage Culture, Gui Boratto, Amanda Mussi, BADSISTA, KVSH and many more.

Don’t believe it? Grab a cold beer and try for yourself.