In 2020, Jif Peanut Butter Did The Impossible.They took on the creator of GIF, the dictionary, professional linguists, and millions of keyboard warriors to finally settle a debate … read morethat had been raging for decades the pronunciation of GIF. Hard G or Soft G? 'Gif' or 'Jif'? But with a task this big, we needed backup.
Enter the world’s #1 GIF platform, GIPHY. With them by our sides, we reignited the debate worldwide, whipped social and mainstream media into a frenzy and got millions of people to agree: There are over 5 billion GIFs in the world but only one Jif.
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