PornHub: Sexstainability

Pornhub, the premier online destination for adult entertainment, today announced the launch of “Sexstainability,” a campaign to help save the environment. Starting today and running through the next 30 days, Pornhub will feature an entirely new channel of “Sexstainable” jerk off instruction (JOI) videos starring Pornhub models – including Pornhub Brand Ambassadors Asa Akira and Kira Noir - educating and inspiring users to start acting more ”sexstainably”. Every view accumulated under the newly formed channel over the course of the next month will donate funds to 2030 or Bust, an environmental initiative dedicated to informing and inspiring people to reduce their carbon footprints through easily accessible everyday actions. Videos on Pornhub’s new “Sexstainable JOI” channel will feature Pornhub Models including Asa Akira, Kira Noir, Sai Jaiden, Princess Haze, Xev Bellringer, Karina Kova, Little Puck, Honey Gold and HandsomeBen - giving explicit instructions to viewers on how to be more sustainable. Topics include how to mitigate food waste, save water and electricity, recycle responsibly and more. Pornhub’s “Sexstainability” campaign is a collaborative initiative with ODD Company, a creative agency in Sweden. This is the most recent campaign launched under Pornhub’s philanthropic division, Pornhub Cares. Projects housed under this endeavor are focused on furthering the charitable contributions of Pornhub as a whole. Recent sustainability-focused campaigns the company has launched include “Dirtiest Porn Ever,” which helped to clean the world’s dirtiest beaches and to raise awareness around the growing pollution problem and “A Ride With Pornhub,” which promoted green mobility in Italy by offering Italians free rides on electric scooters.