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Top 6: February 3rd 2021
Interactive
Coors Light + Coors Seltzer: Dream StudyTop 6: February 3rd 2021
During the Big Game, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space - so much so that Coors is legally locked out from playing on TV screens nationwide during the Big Game. However, Coors Light, the beer made to chill, and Coors Seltzer, the hard seltzer with a mission to restore America's rivers, don’t need expensive TV spots to create a Big Game ad. Today, Coors Light and Coors Seltzer announce the first Big Game commercial you can only see the night before game day in your dreams. With the help of Dr. Deirdre Barrett, a leading psychologist, author and expert on dreams, Coors created a film with specific audio and visual stimuli to induce the most refreshing dream you’ll have all year. Using Targeted Dream Incubation – the science of guiding dreams – Coors will shape and compel your subconscious using a stimulus film, and an eight-hour soundscape throughout the night, to trigger you to dream the Coors Big Game ad. Additional behind-the-scenes videos explain targeted dream incubation, follow the visual artists who worked with Dr. Barrett to identify the visual and audio stimuli, and finally, show real people who have experienced the dream after watching the videos. Starting today, dreamers can watch a behind the scenes of the Big Game Dream on the website. The full length eight-hour stimulus soundscape and film will drop on 3rd February for refreshing dreams before Big Game Sunday. The Coors Big Game Dream will be supported throughout retail and across digital channels, including YouTube, Facebook, and Instagram, along with a promoted trend and live event on Twitter.
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