TV ad: Polestar 2: Silent in a loud world

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As part of the global campaign “Silent in a loud world” this 30 second film features the 100% electric car Polestar 2 on what appears to be a white canvas. It’s reduced to the maximum both visually and tonally with the goal of standing out on TV by being very subtle in both visuals and sound. Taking a big step away from the flashing neon lights, fast pace and quick camera moves that often plays such a big part in the car industry's way of communicating. In short a campaign made with the same reductionist approach as the car itself.