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Whether it’s playing catch with the kids, learning to garden, connecting with neighbours, or just sitting back and relaxing, people are enjoying their outdoor spaces like never … read morebefore. On the heels of a surge in lawn and garden care that drove more than 25 million new consumers to the category in the past year, ScottsMiracle-Gro today unveils its first-ever Super Bowl commercial. The spot, which will run during the second quarter, highlights those special outdoor moments we’ve all grown to love and appreciate and features celebrity cameos from John Travolta and his daughter, Ella; Martha Stewart; actor Leslie David Baker; NASCAR driver Kyle Busch; actor Carl Weathers; and fitness instructor Emma Lovewell. The fun and witty spot - created in partnership with creative agency VaynerMedia - highlights the many ways our backyards play an important role in our lives. The commercial also introduces a new spokesperson, Pete, a lawn and garden expert, who strolls through a colourful backyard backdrop, stopping to engage with celebrity talent as they enjoy the outdoor space in their own unique ways. John Travolta captures a dance video with his daughter, Ella; Martha Stewart tends to the vegetable garden; Kyle Busch trades a race car for a ride-on mower; Carl Weathers chips golf balls; Emma Lovewell sneaks in a core workout; and Leslie David Baker fires up the grill.
read less...Design Lead: Zeus Alvarez
EVP: Nick Miaritis
SVP: Connor Bryant
Account Director: Alex Slavin
Chief Strategy Officer: Wanda Pogue
VP, Strategy: Amanda Simons
Chief Production Officer: Aaron Kovan
VP, Director of Business Affairs: Jaymie Lipman
Director, Financial Operation: Caitie Collins
Director, Project Management: Imran Tahir
Project Manager: Jackie Cotton
EVP, Media: John Terrana
VP, Media: Christie Crawford
Associate Director, Media: Will Taylor
Sr. Media Analyst: Mathew Kielian
Media Analyst: Wil Rampersaud
Edit: Cosmo Street
Editor: Tom Sherma
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