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Scotts Miracle-Gro: Scott for Scotts - Nice Beard


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MullenLowe U.S. has added a new client, Scotts Miracle-Gro, to its portfolio and today has unveiled its first work. The appointment comes off the back of the successful relationship the agency has held with Roundup for the past two years. The agency’s remit has now been extended to the Scotts brand, for which MullenLowe U.S. has been tasked with the creative and strategy duties to drive brand awareness and product sales. The first work created by MullenLowe - 'Scott for Scotts' - features a fiery brand protagonist played by Kristofer Hivju, who many may recognise as Tormund from Game of Thrones. Scott had retired in 2013, but given America’s post-pandemic lawn and gardening explosion, it seemed like the right time to bring him back.
Credits Other credits

Agency

Strategy Director Mike Cassell

Strategist Anna McKendry

Strategist Amber Jared

Executive Producer Brian Smith

Account Manager Gillian Casey

Account Director Meredith Kelly

Account Executive Dottie Arsenault

Project Manager Jennifer Henrick

Business Affairs Manager Kim Burns

Production

Managing Partner Josh Ferrazzano

Executive Producer Sloane Skala

Producer Jonathan Dawes

1st AD Mitch Jones

Production Anderson Hopkins

Photographer Justin Bettman

Production Kindly Productions

Executive Producer Jenn Kim

Post Production / VFX PS260

Finish Yoko Lytle

Post Production / VFX JAMM

Executive Producer Asher Edwards

Editorial PS260

Editor JJ Lask

Editor Tyler Hurst

Executive Producer Zeke Bowman

Producer Ingrid Nunn

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