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Klarna: The Four Quarter-Sized Cowboys
The comedic and harmony-filled adventures of four unlikely cowboys will take center stage on Sunday as pioneering global shopping and payment service Klarna brings its status quo-bucking approach to the biggest event in sports and advertising, with its first-ever Big Game campaign developed by LA-based creative agency Mirimar.
"The Four Quarter-Sized Cowboys" campaign features the Big Game debut of actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph…in the roles of four quarter-sized, singing cowboys, each with their own distinct style and personality. Riding into a modern-meets-classic Western town in perfect harmony, the quartet of Mayas discover and purchase the perfect pair of cowboy boots. The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop and, naturally, will air in the fourth quarter of the game. The characters played by Rudolph personify Klarna's "Pay in 4" offering, which enables customers to shop anywhere online and pay in four, interest-free payments. The commercial reimagines a Western town in the brand’s unexpected, stylized aesthetic to showcase how Klarna is flipping the traditional world of shopping and payments on its head and delivering a smooother end-to-end shopping experience for modern consumers.
Brand: Klarna Agency: Mirimar Related |
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