TV ad: iPhone 12 Pro Max: Nian

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

TBWAMedia Arts Lab Shanghai and Iconoclast have released this 11-minute film, titled "Nian", confronting the fear of the unknown, head-on, in a fresh interpretation of a well-loved Chinese New Year folklore, all shot cinematically through the lens of the iPhone 12 Pro Max. Directed by award-winning director, Lulu Wang (The Farewell), "Nian" tells a story of a brave young girl’s determination to find and face the widely-feared Nian beast. When she comes face to face with him, she discovers that Nian is not at all terrifying and the two strike up a beautiful friendship based on acceptance.