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Top 6: February 17th 2021
Ambient
Dole: Malnutrition LabelsTop 6: February 17th 2021
Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels. An experiential initiative designed to spark conversation and action around these imperative global issues, the activation sheds light on the gaps in nutrition access, affordability, and acceptability. Inspired by the trusted and universally known nutrition label, the Dole initiative is designed to call attention to malnutrition and food insecurity. The campaign kicked off in New York, Los Angeles, and Baltimore with a series of larger-than-life projections meant to call attention city- and nationwide to alarming nutritional issues and further the awareness of the estimated 54 million people facing food insecurity today. Each label shines a light on malnutrition, touching on food insecurity, obesity, and the importance of good nutrition at the local, regional, national, and global levels with the goal of driving awareness of systemic food inequity. For example, Malnutrition Fact: 117 million US adults suffer from at least one chronic disease related to improper nutrition and lack of exercise. The integrated awareness initiative will be supported by out-of-home, paid digital, content, and social and is just one of many global activations being led by the brand as they bring “The Dole Promise” to life. The Malnutrition Labels were conceived in partnership with DAVID Madrid and Miami and implemented with support from agency partners including Spark Foundry, High Wide & Handsome, National Experiential and Peppercomm.
Agency: DAVID Madrid and DAVID Miami RelatedAlso best this week |
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