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Top 6: February 10th 2021
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Volvo Car Belux: Blind Spot BillboardTop 6: February 10th 2021
The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it. On Brussels' busiest road, Volvo installed a digital display equipped with a blind spot detector. Similar to the sensor that Volvo car models are equipped with, this detector detects and warns car drivers about the presence of cyclists. The display not only shows a blind spot warning, but also counts the distance between the cyclist and the display in real time. To ensure the warning works 24 hours a day, the digital display is programmed to switch to a day or night version.
Client: Balder D’hondt, Lolita Swanet Also best this week |
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