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WaterAid brings a new angle to the global conversations around Mars with a thought-provoking animated film looking at the search to find water here on Earth. The release of ‘The … read moreGirl Who Built A Rocket’ coincides with three Mars missions going into orbit, and is the launch film for an ongoing campaign, by creative agency Don’t Panic, that looks to explore new ways to engage the public in the global water crisis. To increase consideration for the charity, the advert does not have a donation ask but instead directs viewers to the WaterAid website and other online assets, to find out more about the importance of the charity’s work. The animated short film was produced by Nexus Studios and directed by BAFTA shortlisted rising star, Neeraja Raj, with sound design by String and Tins, and distributed by WaterAid’s media agency The Kite Factory. The film also features a specially composed soundtrack of David Bowie’s iconic Life on Mars - which is 50-years-old this year – and includes a voiceover by award-winning journalist and newsreader Sir Trevor McDonald. The touching film tells the story of Fara, a little girl from Madagascar, who dreams of being an astronaut. She attempts to fly from her home on the ‘Great Red Island’ to the ‘Red Planet’ in a homemade rocket in order to collect water for her family, after hearing a news report saying water has been found there.
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Founder: Joe Wade
Creative Partner: Rick Dodds
Strategy & Engagement Partner: Ellie Moore
Senior Account Director: Georgia Williams
Senior Project Manager: Jennifer Clare Houlihan Account Manager: Alex Tilley
Production
Production Manager: N icole Lopez Naguil, Elspeth Vince Production Assistant: D elfina Maria, Beatriz Honório Project Lead: D ylan White
2D Animatic: N eeraja Raj
2D Animator: A lex Potts, Giacomo Autili, Jesper Andkjær, Christina Nerland, Lucy Hirst, Joel Stenback
Compositor: D ylan White, Bethany Levy
Designer: H ugo Beaurepere, Melanie Climent, Nikolas Franz
Matte Painting: Hugo Beaurepere Storyboarder: Neeraja Raj, Morgan Ritchie Editor: Dave Slade
SOUND: String & Tins
SoundDesign:C ulumSimpson
Foley:T heFoleyBarn
Music: Life on Mars - David Bowie
Music Arranged: Will Cohen
Music Orchestrated & Produced: A uburn Jam AudioProducer:R achelHough/BrigitteLeicht
Music Supervisor: Dominic Bastyra at Wake The Town
Thanks to Westbury, RZO, BMG & SonyATV and the Bowie estate
BRAND: WaterAid
Mass Engagement Director: Johnty Grey
Individual Giving Manager: Victoria Laing
Head of Supporter Activation: Nick Miller
Digital Acquisition Manager: W anji Wambari-Kairu
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