 |
Tv
Wateraid: What Jack Gave
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Today, the independent creative agency, Don't Panic, and WaterAid release What Jack Gave; the international water and sanitation charity's first ever legacy advert that highlights the significant and lasting impact of donating to the organisation's work. The motivations behind will-writing and end-of-life planning are universal, thinking about the people who mean the most to us, and those we wish to protect. Around the world, this feeling is shared, but it’s not always possible to act upon it. What Jack Gave is aimed at closing the proximity gap between people in the UK and communities around the world. The charity hopes the film’s message will help people to see that giving to WaterAid in their will won’t just be leaving a legacy but starting one, creating lasting change in the lives of others through the gift of clean water. The campaign centres around mementos – the quirky, unique but cherished objects that remind us of a person we’ve lost; physical anecdotes of a loved one, making us feel closer and connected to them. The film, What Jack Gave, features the friends and family of ‘Jack’, as they fondly remember him and his life, and hold on to items which he has left behind. Appearing as a seamless tracking shot, the film begins in an old community centre in Dalston, London - a location that feels familiar - and transitions to Zambia, to meet the final character within the film, Mary, who is holding a glass of water. “He Gave Me Water, Life” poignantly reveals that Jack left a gift to WaterAid in his will, and with this, a tap for a community that he never met. His life, and his legacy, has meaning to those who surrounded him and those who benefited from his generous nature.
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
