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Top 6: February 17th 2021
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Virgin Media: Faster Brings Us CloserTop 6: February 17th 2021
Virgin Media’s latest campaign features a timeless love story that is set in the world of online gaming, powered by its fast and reliable WiFi. The ‘Faster Brings Us Closer’ campaign plays on the power of Virgin Media’s ultrafast network with the touching story of students Jade and Jake, who form an instant connection after meeting in an online video game. Virgin Media’s new TV film, which debuts tonight on ITV, emulates a classic love story reimagined for today’s digital world. After Jade defeats Jake in a gaming battle, they decide to team up and the more time they spend in the virtual world, the more their feelings for each other grow. The narrative builds up to a virtual ‘meet cute’ where the characters take their relationship to the next level, meeting face-to-face via video call. The uplifting ad, created by adam&eveDDB, is the heart of a new integrated campaign that will include digital media, social and a four-month radio partnership with Bauer Media. The media for the campaign, which has been optimised for lockdown, was planned and bought by Manning Gottlieb OMD and in continuation of the gaming theme, features a ‘playable ad’ on social and several OVOD partnerships including Twitch.
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