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Top 6: February 17th 2021
Virgin Media’s latest campaign features a timeless love story that is set in the world of online gaming, powered by its fast and reliable WiFi. The ‘Faster Brings Us Closer’ campaign plays on the power of Virgin Media’s ultrafast network with the touching story of students Jade and Jake, who form an instant connection after meeting in an online video game. Virgin Media’s new TV film, which debuts tonight on ITV, emulates a classic love story reimagined for today’s digital world. After Jade defeats Jake in a gaming battle, they decide to team up and the more time they spend in the virtual world, the more their feelings for each other grow. The narrative builds up to a virtual ‘meet cute’ where the characters take their relationship to the next level, meeting face-to-face via video call. The uplifting ad, created by adam&eveDDB, is the heart of a new integrated campaign that will include digital media, social and a four-month radio partnership with Bauer Media. The media for the campaign, which has been optimised for lockdown, was planned and bought by Manning Gottlieb OMD and in continuation of the gaming theme, features a ‘playable ad’ on social and several OVOD partnerships including Twitch.
Credits
Other credits
Agency
Planner/s: Paulina Thompson & Claire Strickett
Project Manager: Anna Curtis
Social: Lauren Booty
Joint CEO: Tammy Einav & Mat Goff
Managing Partner: Sam LeCoeur
Account Director: Cat Thomas
Account Manager/s: Olivia Rose & Nick Wilkie
Business Affairs: Gemma Davies
Design: King Henry
Designer: Carl Warren
Retouch: Dan Jackson
Digital Design: Gutenberg Global
Digital Designer: Sam Butler
Media
Media Agency: Manning Gottlieb OMD
Executive Director: Paula Mankelow
Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders
Account Manager: Tessa Copeman
Editorial
Editing Company: Assembly Rooms
Editor: Nik Hindson
Post Production: Time Based Arts
VFX Producer: Chris Aliano
VFX Production Assistant: Lewes Bridson
VFX Supervisor: Francois Roisin
Shoot Supervisor: Matt Shires
2D Artists: Matt Shires, Will Robinson, Linda Cieniawska, Vadim Davidoff, Sarah Breakwell and Jamie Crofts
3D Artists: Nick Smalley, Chris Wood, Mike Battcock, Emma Malric, Zoé Sottiaux, Walter How, Ihor Obukhobvskyi, Nigel Timms, Ian Baird, Steve Dato, Julien Fradin, Joffrey Zeitouni, Igor Velichko, Pavel Mamichev, Kornel Makarowicz, Abner Marin, Lucas Cuenca, Giuseppe Bufalo, Florian Mounie and Kimon Matara
VFX: Jess Gorick
Concept Art: Heri Irawan, Hans Park, Gary Sanchez, Michal Karcz, Kenny Kong, Michael Michera, Billy Robers and Maco Iozzi
Colourist: Lewis Crossfield
Music
Music Supervisor: Jesper Gadeberg
Audio Post Production: Anthony Moore and Phil Bolland - Factory Studios
Audio Producer: Lucy Spong
Soundtrack name and composer: Greenscreen – Karl Zine
Client
Executive Director of Brand and Marketing: Cilesta Van Doorn
Head of Brand Communications: Samantha Codrington
Senior Advertising Manager: Chris Hughes
Advertising Manager: Sam Miao
Disability Consultants: Keely Cat-Wells of C Talent, Virgin Media’s Ultraviolet Network, Scope
