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Top 6: February 17th 2021
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All-Electric Cadillac LYRIQ: Scissor Hands FreeTop 6: February 17th 2021
Cadillac's electric future is illuminated with a "slice" of nostalgia from Tim Burton's "Edward Scissorhands" universe, in a new commercial debuting in the fourth quarter of this year's big game. The new spot stars Timothee Chalamet, as Edward Scissorhands' son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar's mother. In the spot, Edgar, who has inherited his father's shears for hands, finds many of life's tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ - the brand's first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road.
Account: Emily Shahady, Brian Phelps, Maggie Decker |
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