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Varo Bank: A Bank for All of Us


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Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on the company’s brand vision for a more accessible and inclusive financial system. Varo, the first and only digital bank with a national bank charter, is committed to helping the vast, diverse group of Americans who have been left behind by the traditional banking system. Since its launch in 2017, Varo Bank has worked to give people more control over their financial lives by rethinking outdated and elitist systems to create financial inclusion and opportunity for all. Varo offers customers premium bank accounts that have no minimum balance requirement or monthly account fee, high-interest savings accounts, and tech-first features to help people save and manage their money effortlessly.
Credits Other credits

Client Account Lead - Joel Giullian

Brand Strategy Director - Kelli Robertson

Serviceplan Group:

Worldwide Executive Creative Director - Jason Romeyko

CCO Serviceplan Germany - Matthias Harbeck

Serviceplan Group Germany:

Global Executive Creative Director - Peter Gocht

Executive Creative Director - Michael Wilk

Global Creative Strategist - Max Schoengen

Global Executive Creative Director - Wolf-Eike Galle

St. Elmo’s Germany:

Kevin Proesel – Managing Director

Production Company: Scholar:

Managing Director - Jo Arghiris

Head of Production - Tyler Locke

CG Supervisor: Brice Linane

Editor: Dominic Strazulo

Mix & Sound Design: Formosa

Mix & Sound Designer: John Bolen

Music: Cordovan Music

Greg Reeves, Composer

Client

CEO and Founder – Colin Walsh

Chief Brand Officer - Halle Hutchison

Head of Strategic Communications – Alexander Woie

Social Media Manager - Genine Lob

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