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Varo Bank: Not That Commercial
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In February 2021, Russell Westbrook Enterprises led a $63 million strategic investment in Varo Bank, NA, the first all-digital nationally chartered bank. Westbrook, nine-time NBA All-Star, entrepreneur, philanthropist and designer, has joined Varo in an advisory role to collaborate on the design of future impact programs aiming to reach underbanked communities and communities of color. Following the success of Varo’s inaugural 'A Bank for All of Us' campaign, which launched during the Super Bowl in February 2020, Varo again teamed up with Serviceplan New York to amplify their historic partnership with Westbrook. The launch spot debuts on national TV on Wednesday, May 12th, and introduces Westbrook’s role with the bank. Follow-up videos for TV and web reveal 'Russellisms' - practical words of financial wisdom from Westbrook himself that are based on his personal experience with traditional financial institutions. Directed by acclaimed US director Sam Jones, the stylish, cinematic monochrome ads challenge preconceptions of celebrity athletes and banking. The shoot was a well-coordinated collaboration with Westbrook’s NBA production team on the ground, with Westbrook in Washington, DC, as Jones directed remotely from Los Angeles. The entire production effort was designed from the outset to operate within the parameters of the NBA’s COVID-19 bubble.
CLIENT: Varo Related |
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