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If you’ve ever wondered what NHL superstars David Pastrňák of the Boston Bruins and T.J. Oshie of the Washington Capitals would look like as bubble hockey arcade figurines, then look … read moreno further. Debuted yesterday during NBC’s NHL broadcast, BBDO New York teamed with Dunkin' to launch the 'Inside the Bubble with Dunkin’' campaign. The Dunkin’ Cold Brew ad takes you onto the surface of the classic bubble hockey arcade game with Pastrňák and Oshie, highlighting some of the hilarious predicaments unique to the nostalgic game. Both featured players also tweeted a tease of the ads last week. The cutting edge campaign was developed by BBDO New York, along with production partners at Hornet who went to great lengths to make the players come to life, a creative alternative to getting the players together during quarantine. For example, the design teams developed nearly two dozen different, hand-painted heads for both Pastrňák and Oshie to bring their personal characteristics and facial expressions to life. With each frame taking approximately 6-8 hours to film to tell the story in a realistic way.
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Credits
Other credits
EVP: Diane Hill
Senior Music Producer: Julia Millison
Music Production Intern: Katie Theobalds
EVP, Senior Director: Jim Santora
VP, Account Director: Carrie White
Account Executive: Griffin Heller
Assistant Account Executive: Sydney Doerge
VP, Group Planning Director: Marc Allen
Managing Director: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Production Supervisor: Dez Stavracos
Associate Producer: Riley Spencer
Senior Editor: Anita Chao
Assistant Editor: Minseok Kim
Production Coordinator: Lotty Vigue
Pre-Production
Storyboard Artist: Sean Lattrell
Character Designer: Cat Rao
Design Exploration: Jennifer Ely
Design Intern: Tyler West
Stop Motion
Line Producer: Joel Kretschman
Director of Photography: Ivan Abel
VFX Supervisor: John Harrison
Motion Control Operator: Richard Coppola
Gaffer: Michael Yetter
BB Electric: Chris Clarke
Key Grip: Balz Beillmann
BB Grip: Adam Lukens, Steven Ploe
Art Director Tim McDonald
Fabricators: Peter Erickson, Maxwell Sorensen, Mikail Ekiz, Illya Smelansky, Camille Labarre, David Assel, Ben Kress, Nico Benenati, Argon Props
Animators: Mikail Ekiz, Matt Somma, Maxwell Sorensen
Food Stylist: Sandra White
Food Stylist Asst.: Dilara Orer
Safety Officer: Robert Berman
Cleaning Tech: Gerardo Ruiz
Production Assistant: Koren Harpaz
Post-Production
Lead Compositor: John Harrison
Compositor: Guilherme Ferreirinha, Xiaoxiao Tan, Ted Wiggin
Colour: Honest Labor Color
Colourist: Shawn King
Colour Producer: Alex Rochinski
Audio Post
Audio Post-Production: Sound Lounge
Audio Mixer: Rob DiFondi
Sound Designer: Marshall Grupp
Senior Producer: Lauren Mullen
Client
Sr. Brand Manager: Corie McNeil
Associate Manager: Briana Appel
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